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Can exposing food marketing tricks on instagram make young adults eat healthier?

NCT ID NCT07768488

Prevention Sponsor: Stanford University Source: ClinicalTrials.gov ↗

What the study statuses mean

This study's is highlighted.

Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting This study
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Aug 17, 2026 · Last updated Aug 18, 2026 · Updated 1 time

Summary

This study tests whether social media campaigns can improve diet quality in young adults aged 18-29 who frequently consume sugary drinks and snacks. Participants will see one of three Instagram campaigns: counter-marketing that exposes deceptive food industry practices, health education about sugary drinks and snacks, or neutral messages about safety. Researchers will measure changes in diet quality using 24-hour dietary recalls to see if these campaigns encourage healthier eating.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
Counter-marketing campaign delivered via Instagram posts
What this could lead to
If effective, this approach could offer a scalable, low-cost way to improve eating habits and reduce chronic disease risk in young adults.
What could go wrong
The trial is early-stage and relies on self-reported diet recalls, which may not reflect actual intake. Effects may be short-lived or not generalize beyond this age group.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

About 750 people

The number the study aims to enrol. It can still change while the study runs.

Expected to start

Sep 2027

An estimate. Start dates often move.

Expected to finish

Apr 2029

An estimate. End dates often move.

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 to 29 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * 18-29 years old * Reside in the US * Speak English * Use Instagram 3-4 times per week or more * Consume sugary drinks 5-6 times per week or more and consume sweet and salty snacks 5-6 times per week or more Exclusion Criteria: * Younger than 18 years or older than 29 years * Do not reside in the US * Do not speak English * Use Instagram less than 3-4 times per week * Consume sugary drinks less than 5-6 times per week or consume sweet and salty snacks less than 5-6 times per week

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Conditions

The condition(s) this trial relates to.

Communication nutritional disorder

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Communication Diet intervention Diet quality Nutrition Social media Young adults

How to take part

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  1. The official record

    ClinicalTrials.gov lists the study team's own contact details, including names and phone numbers. We don't republish those.

    Open the record ↗

  2. A doctor treating you

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