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Can a 2-minute cartoon fight addiction stigma? 13,000 people put to the test

NCT ID NCT06705205

Knowledge-focused Sponsor: Stanford University Source: ClinicalTrials.gov ↗

What the study statuses mean

This study's is highlighted.

Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 26, 2026 · Last updated Jun 26, 2026

Summary

This completed study tested whether a short, animated storytelling video could reduce stigma toward people with addiction. Over 13,000 adults from multiple countries watched the video and answered surveys about their attitudes. The goal was to see if this easy-to-share approach can boost empathy and hope, and reduce negative stereotypes.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
short animated storytelling video
What this could lead to
If it works, this could provide a simple, scalable tool to reduce stigma and increase empathy toward people with addiction.
What could go wrong
This is a completed online survey study, not a medical treatment. Results may not translate to real-world behavior change or long-term effects.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

13,397 people

The number who actually took part.

Started

Jul 2025

Finished

Aug 2025

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 to 49 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * Adults with basic English proficiency between the ages of 18-49 Exclusion Criteria: * None

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Social stigma towards people with addiction

Contacts and locations

Locations

  • Stanford University

    Stanford, California, 95305, United States