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Alcohol cues that look, feel, and smell real may trigger stronger brain responses

NCT ID NCT06885190

NEW Knowledge-focused Sponsor: Rochester Institute of Technology Source: ClinicalTrials.gov ↗

What the study statuses mean

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Recruitment status, easiest to join first

Recruiting now This study
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Sep 21, 2026 · Last updated Sep 21, 2026

Summary

Researchers at the Rochester Institute of Technology are studying how young adults who binge drink respond to alcohol-related cues compared with social drinkers. About 100 participants aged 18 to 25 will view images, virtual reality objects, and real objects, sometimes paired with specific smells or objects to touch. The team will record brainwave activity and self-reported alcohol craving during these sessions to see whether cues that engage multiple senses produce stronger responses.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

What this could lead to
If researchers learn how binge drinkers respond to alcohol cues across senses, that knowledge could inform programs aimed at reducing risky drinking in young adults.
What could go wrong
This is an observational lab study with about 100 participants, so it cannot prove that cue responses cause drinking problems. Results may not apply to older adults or people with alcohol use disorder.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Participants

About 100 people

The number the study aims to enrol. It can still change while the study runs.

Started

Jul 2026

Expected to finish

Aug 2027

An estimate. End dates often move.

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Who is studied

Participants will be recruited via social media advertisements, fliers posted on college campuses and in the community, and a departmental research participants group.

Ages

18 to 25 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * ages 18 to 25 years old * meet criteria for either the binge drinker or social drinker groups previously described Exclusion Criteria: * history of head injury involving loss of consciousness of 10+ minutes * colorblindness * hearing, tactile, olfactory or uncorrected vision deficits * history of seizures * neurological disorder diagnosis * mental health history of psychosis or mania * history of alcohol or substance use disorder diagnosis * illicit drug use in the past 30 days * changes to psychotropic medication type or dose in past 3 months

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Conditions

The condition(s) this trial relates to.

alcohol abuse Binge Drinking

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Drinking, binge

How to take part

Only the study team decides who joins. These are the ways to reach them.

  1. The places running it

    1 site. The list below names each one and where it is.

  2. The official record

    ClinicalTrials.gov lists the study team's own contact details, including names and phone numbers. We don't republish those.

    Open the record ↗

  3. A doctor treating you

    A doctor who knows your case can contact a study site on your behalf, and can tell you whether this study is worth pursuing at all.

Contacts and locations

Locations

  • Rochester Institute of Technology

    RECRUITING

    Rochester, New York, 14623, United States

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