Which Anti-Smoking ads work best? new study tests messages in 1,500 chinese young adults

NCT ID NCT06730646

First seen Nov 01, 2025 · Last updated May 23, 2026 · Updated 29 times

Summary

This study tested five different anti-smoking messages in over 1,500 Chinese young adults aged 18-25, including both smokers and nonsmokers. The goal was to see which messages most reduced intentions to smoke and increased perceived harm of smoking. Results will help design better public health campaigns to prevent smoking initiation and progression.

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Contacts and locations

Locations

  • Georgia State university

    Atlanta, Georgia, 30303, United States

  • Online

    Shanghai, Shanghai Municipality, 200433, China

Conditions

Explore the condition pages connected to this study.