Study: 'Natural' cigarette labels may trick smokers into puffing harder

NCT ID NCT05468333

First seen Jan 04, 2026 · Last updated May 07, 2026 · Updated 14 times

Summary

This study looked at whether cigarette packs labeled 'natural' or 'organic' affect smokers' beliefs, how they smoke, and their exposure to harmful chemicals. Researchers studied 184 daily smokers, comparing those who smoke Natural American Spirit brand with those who smoke other brands. Participants smoked under different label conditions, and the team measured their smoking behavior and saliva for chemicals.

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Contacts and locations

Locations

  • Desert Research Institute

    Reno, Nevada, 89512, United States

  • University of Nevada, Reno

    Reno, Nevada, 89557, United States

  • University of Pennsylvania

    Philadelphia, Pennsylvania, 19104, United States

Conditions

Explore the condition pages connected to this study.