Climate message framing study: does 'Gain' or 'Loss' language sway Eco-Anxiety?

NCT ID NCT07610421

First seen May 31, 2026

Summary

This study tested whether reading a short message about the benefits (gain-framed) or risks (loss-framed) of sustainable menstrual products affects women's climate anxiety and product preferences. 246 women aged 18-45 participated. The goal was to see if message framing can influence both emotional responses and environmentally friendly behaviors.

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Contacts and locations

Locations

  • Ankara Medipol Üniversitesi

    Ankara, Turkey (Türkiye)

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

What this could lead to

If successful, this could help design better public health messages that reduce climate anxiety and encourage eco-friendly choices.

What could go wrong

This is a small, completed behavioral study, not a clinical treatment trial. Results may not apply to broader populations or lead to direct health changes.

Conditions

The condition(s) this trial relates to.

Health Behavior

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.