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Reward yourself to drink less: simple trick tested in new trial

NCT ID NCT07686276

Disease control Sponsor: Lancaster University Source: ClinicalTrials.gov ↗

What the study statuses mean

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Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jul 07, 2026 · Last updated Jul 08, 2026 · Updated 1 time

Summary

This trial tests whether a simple psychological trick—rewarding yourself each week you successfully cut back on alcohol—helps people drink less. Adults in the UK who regularly drink 14 or more units of alcohol per week will be randomly assigned to either make a plan to reduce drinking or to also set a weekly self-reward for success. Alcohol consumption is measured after one week and one month.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
self-incentive (behavioural intervention)
What this could lead to
If it works, this could offer a simple, low-cost way to help people reduce hazardous drinking without medication.
What could go wrong
This is a small, early-stage trial with self-reported outcomes, so results may not be reliable or generalizable. The effect may be small or short-lived.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

228 people

The number who actually took part.

Started

May 2026

Finished

Jun 2026

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 years and older

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * Aged 18 years or over * Able to understand written English * Competent to provide informed consent * Residing in the UK * Regularly consuming 14 units of alcohol or more at baseline Exclusion Criteria: * Note aged 18 years old or over * Not able to understand written English * Not competent to provide informed consent * Not residing in the UK * Not regularly consuming 14 units of alcohol or more at baseline

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Conditions

The condition(s) this trial relates to.

Health Behavior

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Health behavior

Contacts and locations

Locations

  • Lancaster University

    Lancaster, United Kingdom

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